Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access SWOT analysis of hotel industry Essay Sample SWOT analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. There are more than classified hotels with a room availability of around 97, rooms which can easily cope with the demand of tourists. Furthermore, there are also a number of international names in the market which meet the needs of international tourists on their visit to India.
Once careful thought has gone into market segmentation, marketers can then identify primary and secondary markets they wish to target. A major assumption in the practice of market segmentation is that the marketplace is comprised of heterogeneous groups of buyers, i.
Within each of these categories segments emerge. The following discussion highlights some of these major segments that marketers target in hospitality. Independent business professionals such as lawyers, accountants, doctors, contractors, consultants, and the like i.
They are the sole decision-maker on when, where, and how they travel to conduct their personal business. However, the FIT nomenclature does not clearly distinguish the important difference between business versus leisure travel.
Individual corporate travelers are those who travel to conduct business for the corporation with which they are employed.
Indeed, travel managers for these types of corporations are a segment in themselves and are often targeted by the large chain hotel companies that seek business clientele.
Similar to the individual traveler, the specific purpose of the trip, such as a sales appointment with a potential client or an intra-company business appointment, will help determine the type of accommodation they require.
It all comes down to the particular purpose of the trip being planned. The conference and convention market also referred to as the meetings market is another major segment in business travel.
These are group events where people gather for a common business purpose. Conference implies smaller groups of, say, 50— persons, where as convention normally suggests groups of attendees.
Major players include associations and corporations. Associations are organizations that are formed to serve the common interests of its membership.
They may work directly for the organization or may be independent contractors. The leisure traveler is looking for relaxation away from home or, in some instances, to attend to personal affairs such as weddings, funerals, bar mitzvahs, christenings, and so forth.
Relaxation means different things to different people. Culinary tourism is on the rise, too. In other words, the purpose of leisure travel varies widely. The individual travel segment is largely comprised of singles, couples, families, and mature travelers.
Single travelers sometimes travel on their own or explore with colleagues and friends. The same holds true for couples. Honeymoon couples, needless to say, normally prefer their own accommodations!
Mature travelers are growing in numbers and travel for myriad reasons as do singles, couples, and families. Group travel is a major segment in leisure travel. This segment is largely made up of tour groups for leisure travelers who want their trips planned for them.
Group tours vary in duration yet typically range from five- to seven-day excursions. Segments and people An important concept when thinking about segments is that one person can be in several segments depending on the particular purchase occasion.
Segmentation derives from the purpose of travel and not individual people. The Free Press, p. Choose Type of service.The beginning of the twenty-first century was referred as the most hard stage in the history of touristry industry.
This sector was affected negatively because of terrorist act, war and planetary wellness jobs The Economist Intelligence Unit, A hotel is an establishment that provides lodging paid on a short-term basis.
The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Hotel Industry The aim of this booklet is to provide you, the student, with clear guidelines on how to use the Harvard referencing system in essays and reports.
However, please note that although this booklet covers several resources, some assignments may require you to reference subject-specific resources, such as codes and clauses, Government.
The hotel industry also employs about million people both directly and indirectly making it the fifth largest industry in the UK in terms of labour force (British Hospitality Association, ). The hotel industry is regarded by Downing Street to be a segment of the leisure industry to .
Hotel and cordial reception industry is dynamic industry which changes fast with times. All the industry interest holders and concern people have to be sharper and good prepared to maintain them with the gait of altering environment.
The Use of Smart Technology in the Hotel Industry The use of smart technology in hotel industry has been identified as the current dynamic change that is being implemented in the hotel industry.