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Major factors to consider are the unemployment rates, consumer spending.
In September the unemployment rate in the US was 9. The current high unemployment rate in the US is likely having an impact on reducing smartphone sales. The high unemployment rate in the US has been negatively impacting consumer confidence and has resulted in a decrease in consumer spending.
Bloomberg reports consumer spending dropped 0. In Canada, the opposite is true. Consumer spending increased by 3. It is important to determine how receptive a society is to new advancements in technology, particularly smartphone adoption in this case.
By measuring smartphone adoption by age demographics, a better understanding of who the primary target groups can be gained. Insights into how different groups of smartphone users use their devices can provide insights into new features or improvements in established features.
At the end ofthere were The adoption rate has been increasing annually; in December By March Breaking adoption down into demographic groups, According to comScore, the fastest growing age segments in smartphone adoption are 13 to 17 year old and those aged 55 and up comScore Inc, The comScore Mobile Year in Review -http: Both the US and Canada have infrastructure in place which supports both voice and data transfers.
However, rural regions may have poorer quality of service, and do not always support data transfer. However, most of the population is concentrated in urban and sub-urban regions of both countries; these regions have the wireless infrastructure in place to support all uses of smartphones.
The infrastructure in both Canada and the US is privatized, which means the network carriers maintain and upgrade it since it is in their best interest to retain and keep cellular subscribers happy. Natural Environment Since Samsung does not manufacture its handsets in North America, the natural environment is insignificant in terms of strategy formulation.
However certain regions, particularly along the Gulf Coast are prone to hurricanes. These massive storms can damage the cellular network infrastructure which would render smartphones into paper weights.
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